SEO stands for search engine optimisation (optimization) and is a method for marketing a web site on search engines. Here we present top tips for anyone embarking on a search engine marketing campaign. The tips are aimed at the marketing team rather than the IT team or Webmaster, although the information contained applies to all.

The SEO top tips list was created as a result of an internal workshop here at the technical departments of Weboptimiser. We asked our entire team for their thoughts and afterwards asked them to vote on the results. The percentage scores show the results and we have listed the tips in order according to the team vote.

We know the list is not exhaustive, that there are many more things worth checking, but it is our opinion that this list represents the most important aspects and in the main is the kind of thing that any marketing manager can check against. We believe that simply by following this list results from any search marketing campaign will improve. We hope it helps you.

The Weboptimiser team

Top Tips for SEO campaign management:

1. 14% Get links from 3rd party sites
2. 12% Add Title Tags to every page - essential for search engines
3. 10% Ensure site has a site map
4. 9% Ensure site is written in CSS / Clean Code
5. 8% Ensure description meta tag are complete
6. 8% Ensure search terms are in content
7. 7% Content Greater than 200 words
8. 7% Ensure Headings on each page are search term rich
9. 6% Ensure internal links are search engine friendly
10. 5% Use analytics tools - track your clicks

Weboptimiser specialise in providing search engine optimisation marketing services for clients around the World.