PPC stands for pay  per click and is a method of marketing on search engines. Here we present top tips for anyone embarking on a search engine marketing campaign. The tips are aimed at the marketing team rather than the IT team or Webmaster, although the information contained applies to all.

The PPC top tips list was created as a result of an internal workshop here at the technical departments of Weboptimiser. We asked our entire team for their thoughts and afterwards asked them to vote on the results. The percentage scores show the results and we have listed the tips in order according to the team vote.

We know the list is not exhaustive, that there are many more things worth checking, but it is our opinion that this list represents the most important aspects and in the main is the kind of thing that any marketing manager can check against. We believe that simply by following this list results from any search marketing campaign will improve. We hope it helps you.

The Weboptimiser team

Top Tips for PPC campaign management:

1. 21%     Use analytics tools - track your clicks
2. 15%    Ensure relevant landing pages
3. 12%    Call to action to part of description on creative
4. 11%    Dynamic Titles
5. 10%    Target by region
6. 8%    Trademark protect your terms
7. 8%    Target by time
8. 6%    Capitalise URLs
9. 5%    Bid on competitive terms providing you have content and do not contravene trademarks
10. 3%    Don't use superlatives within the creative

Weboptimiser specialise in providing pay per click services for clients around the World.